Q. Your Firm has been offered the opportunity to present to the management of the Buffalo Bills of the National Football League a marketing strategy to help it maximize its profits. They have asked that the focus the presentation on: 1) ticket sales and 2) Buffalo Bills paraphernalia merchandising opportunities. If you awarded the contract to provide these services then your operating budget for the year 2012 will be $ 6.2 million dollars.
Questions/concerns which may help guide you:

A. Seating capacity, attendance and the use of Personal Seat Licenses, Luxury boxes

B. Moving games to other locals (i.e. Toronto) to increase fan base

C. Be sure player contracts stipulate community service/marketing

D. Explain how best to utilize the Buffalo Jills are: cost/benefit

E. Local radio and television opportunities

F. Merchandising of the Buffalo Bills name outside of current NFL-wide merchandising contracts

While you are NOT required to utilize the issues identified above, you are REQUIRED to prepare a budget on explain how you expect to spend the budget allowance of $ 6.2 million. Further recognized you may desire to incorporate a profit for your company within the $ 6.2 million.