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While referring to the Consumer Marketing Channels diagram, use a consumer product and examples of retailers and wholesalers, to give an example of each of the four potential distribution channels shown in the diagram. Discuss the role played by each of the channel members.

The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.

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