While reading about the term "walk the talk" I remember a book that I have read it before for Mustafa Mahmoud.

In his book ,"the body and the soul", the Egyptian philosopher focuses on how words can ruin actions, feelings and values after losing its ability to express the action all by itself.

The reason is that people refer to words as a ‘free of charge' means of expressing without meeting the expectations at the end.

This is why the phrase ‘walk the talk' becomes the first thing to think of after seeing a marketing campaign for a company based on lists of theoretical values. I mean that can the company succeed in practicing those values?

In other words, the company has to model the way in order to acquire credibility and costumers' trust.