While marketers are spending less in mass media advertising, Ask an Expert

Management Studies

While marketers are spending less in mass media advertising today than in previous times, TV, radio, magazine, and newspaper advertising remains an important means of communicating with customers for many products.

What products do you think most benefit from mass media advertising? Why is this so?

Do you feel traditional advertising will continue to decline in importance as a means for marketing communication or will it rebound in the future?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92041065

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