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Management Studies

Which type of research design is appropriate for the following example?

Match the letter of the answers at the bottom to the question. Each answer can be used more than once.

A company wants to discover if changing from mail advertisements to TV advertising will increase sales at its furniture stores._____

The regional director wants to know which banking services are being offered by competitors in the region. _____

The manager wants to know what the reasons are that customers buy from his shoe store. _____

A consultant wants to know what the average level of patient satisfaction is for hospitals in a city. _____

A car dealer wants to know if having one of their representatives call recent new car purchasers would increase the level of satisfaction customers feel with their purchase. _____

A. Symmetrical relationship

B. Longitudinal

C. Exploratory

D. Convergent interviewing

E. Cross-sectional study

F. Projective technique

G. Causal

H. Critical incident

I. Descriptive

J. Quota matrix

K. Trend stationary

L. Reactivity response

M. Within-groups

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93096821

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