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problem 1: Choose a service (tourism, Snooker pool). Develop and document new service ideas to expand the facilities of that service.

problem 2: Which of the given institutions are intermediaries in the channel of distribution?

a) Advertising agency.
b) Bank.
c) Travel agent.
d) Stock broker.

problem 3: Design the distribution channel for the given services and give reasons thereof?

a) An ocean cruise.
b) Industrial services.
c) Image services.

problem 4: There are three keys to success of service delivery-location, location, location. Do you agree? Describe.

problem 5: What kind of distribution will be applicable in the given services:

a) Courier services.
b) Home delivery services.
c) Fashion designing. 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93085

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