Which of the following statements regarding the use of, Ask an Expert

Management Studies

Which of the following statements regarding the use of celebrity endorsers is most accurate?

Most television commercials rely on celebrity endorsers.

Celebrity endorsers are not persuasive when they endorse products outside their area of expertise.

Male celebrity endorsers are more effective than female celebrity endorsers.

Negative publicity for a celebrity endorser can also tarnish the sponsor's image.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92276073

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