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Management Studies

Which of the following statements accurately describes how gross margin calculations can be used by a distributor?

A Gross margin is used as a measure of overall firm performance.

B Gross margin is used to measure the performance of individual products.

CGross margin is used to measure the performance of customer segments or individual customers.

D A, B, and C are all correct.

E A and B are correct but C is false because contribution margin is used to measure customer performance.

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Operation Management, Management Studies

Category:- Operation Management
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