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problem1) Which of the following is NOT included in Maslow’s Hierarchy of Needs model?

A. Physiological needs
B. Esteem needs
C. Consumer needs
D. Social needs
E. Self - actualisation

problem2) Which of the following descriptions relates to an oligopoly?

A. Only one competitor and a unique product or service.
B. Only a few competitors with sometimes similar although differentiated offerings.
C. Several competitors with many substitutes.
D. Many competitors with almost homogeneous products.
E. None of the above

problem3) Fiscal policy is one of the aspects encountered in which area of the macro environment?

A. Economic
B. Social
C. Political
D. Technological
E. Legal

problem4) Sales records, financial statements and population statistics are all exs of

A. internal statistics.
B. primary data.
C. secondary data.
D. casual data.
E. economic data.

problem5) Which group identified in Roger’s innovative adoption model is most likely to be older and most likely to purchase due to external pressures?

A. Innovators
B. Early adopters
C. Early majority
D. Late majority
E. Laggards

problem6) In which step of the consumer decision-making process is a consumer making a complex purchase most likely to experience ‘cognitive dissonance’?

A. Problem recognition
B. Information search
C. Information evaluation
D. Decision to purchase
E. Post-purchase evaluation

problem7) Which competitive strategy concentrates on producing a unique product but to a broader target market–in other words, a target market that values differentiation rather than low prices?

A. Focused strategy
B. Cost leadership strategy
C. Niche market strategy
D. Differentiation strategy
E. Price parity strategy

problem8) Which of Ansoff’s growth (competitive) strategies involves developing a more aggressive marketing mix for the present product in the present market?

A. Diversification
B. Market development
C. Market penetration
D. Product development
E. All of the above.

problem9) Which of the following is NOT an environmental influence on the consumer decision-making process?

A. Individual influence
B. Socio-cultural influence
C. Marketing mix
D. Physiological influence
E. Situational influence

problem10) Groups that individuals identify with, or aspire to, are known as

A. life-cycle groups.
B. conglomerate groups.
C. reference groups.
D. progressive groups.
E. None of the above.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93022

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