Which of the following is NOT associated with consumer customers' perception of value?

A)   Cost

B)   Convenience

C)   Technology

D)   Personalization

E)   All of the above are associated with consumer customers' perception of value

In a “make or buy” decision, businesses must recognize that:

A)   The buy decision will be more expensive because the supplier will include profit in the price.

B)   Price is the only component of value that will matter

C)   Costs associated with gearing up to produce a product or service in house might make it more financially attractive to outsource.

D)   No financial return should be expected from money spent on in-house production

Which of the following is not a value attribute for consumer customers?

A)   Cost

B)   Personalization

C)   Ethical issues

D)   Dependability of delivery

E)   Use of technology