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Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?

It ignores the advantages of creating a strong brand.

It has quantifiable measures of financial performance.

It overlooks the option value of brands.

It does not fully account for social network effects or word-of-mouth.

It offers limited guidance for go-to-market strategies.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92481549

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