1-Which of the following is not a factor leading to an increase in the strength of the competitive rivalry in the video rental industry?
A-The rapid growth of the market for rentals, especially online.
B-Competitors are using more similar strategies and techniques to compete.
C-There are low switching costs in this industry
D-Product offerings are becoming more standardized
2-All of the following are driving forces in the video rental industry except...
A-Increased price cutting by rivals to attract new customers.
B-Increasing availability of file sharing, facilitating increased video piracy.
C-Rapidly changing technology in the delivery of videos.
D-TV stations are now required by law to broadcast using digital technology.
3-Which of the following would not be appropriate axes for a strategic group map of the video rental industry?
A-Scope of Geographic Coverage/Product Price
B-Product Quality and reputation/Breadth of Product Line
C-Product Price/Product Quality
D-Type of Distribution Channel/Breadth of Product Line.