Which of the following is not a criterion used in forming, Ask an Expert

Management Studies

Which of the following is not a criterion used in forming segments?

Potential for increased profit

Similarity of needs of potential buyers within a segment

Competitive position

Potential of marketing action to reach a segment

Simplicity and cost of assigning potential buyers to segments

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9625829

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