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Which of the following is a push strategy that companies use to promote their products?

a. mass media advertising

b. direct marketing techniques

c. free trial packages

d. retail product stocking

2. When analyzing a comparison question, what type of statistical test would be used to assess the significance of parametric interval data?

A. Chi square tests

B. ANOVA

C. ANCOVA

D. Z test

E. None of the above

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91942838

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