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Which of the following is a characteristic of market mavenism?

a. more interested in newness than price; not bargain conscious

b. aware of new brands in specific product fi elds

c. knowledgeable about specific product categories

d. no reason to expect an assertive style of shopping and buying

e. involved in many aspects of the marketplace

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M993894

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