Which of the following describes a reason why integrated, Ask an Expert

Management Studies

Which of the following describes a reason why integrated marketing communications have not been the norm in many companies?

A. Employees circumvent interactive communication norms

B. Communication autonomy often leads to employee ambiguity

C. Customer empowerment is short-term

D. Various parts of the company are responsible for different aspects of communication

E. The servicescape is designed to impede external communication

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9790342

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