Which of the following data are collected from consumers to, Ask an Expert

Management Studies

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

A listing of all prospective brands and products

Managerial judgments about how consumers perceive products

Identification of the important attributes for a product class

Rank order of the ratings of an existing brand's preference relative to its competitors

All of the above

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9614437

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