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Management Studies

Q. Which of subsequent marketing programs is used by niche penetration strategy to increase customer's ability to buy?

a. Moving relatively quickly to expand offerings to appeal to multiple segments.

b. Offering free trial or extended warranty policies to reduce target customers perceived risk

c. Attempting to maintain margins at level consistent with value of product to early adopters

d. Starting with high price but bringing out lower-priced versions in anticipation of competitive entries

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9309968

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