You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the given problems.
problem 1: Describe this innovative idea.
problem 2: Which segmentation method you would be using to segment the market? And why?
problem 3: Which targeting strategy you would be following? And why?
problem 4: Who would be your main competitors?
problem 5: Which differentiation and positioning strategy you would be following? And why?
problem 6: What would be your positioning statement?