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You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the given problems.

problem 1: Describe this innovative idea.

problem 2: Which segmentation method you would be using to segment the market? And why?

problem 3: Which targeting strategy you would be following? And why?

problem 4: Who would be your main competitors?

problem 5: Which differentiation and positioning strategy you would be following? And why?

problem 6: What would be your positioning statement?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93679

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