When the nintendo wii launched customers camped out, Ask an Expert

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When the Nintendo Wii launched, customers camped out overnight and waited outside in the bitter cold for stores to open to have the chance to buy this $250 video game machine .Other customers went online to eBay and paid up to $750 for the same unit. Describe the segmentation characteristics of the Nintendo Wii customer that would spend the extra time and money to purchase this game console.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93130666

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