When PFM Devices acquired Pacmedi and Cartica, what types of challenges did these acquisitions create for IS management who was tasked with integrating these new sources of revenue into the overall organization? How should the CIO deal with these challenges?

Due to revenue shortfalls, the CIO at PFM Devices is faced with the decision of choosing either a customer relationship management (CRM) or a data warehousing (DW) project. What should be her basis for the decision? Which project should she select?

What challenges will the CIO face in aligning business and IT strategy across the PFM Devices organization? How should she deal with these challenges?