When one makes disparaging remarks about a brand heshe, Ask an Expert

Management Studies

When one makes disparaging remarks about a brand he/she bought and which performed inadequately, the negatively-slanted commentary is likely due to all of the following EXCEPT:

Selective perception, based on inadequate time to process all aspects of relevant information (e.g., things "happened fast" at the time of the product failure)

His/her attitudinal biases, brought about through needs, mood, values and experiences

The Success-Failure Bias

Memory biases, in combination with ego-defense

All of the above

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92552541

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