When i was at siemens we were getting anywhere between five, Ask an Expert

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When I was at Siemens, we were getting anywhere between five and 10% response rates!! But, class what do you think is the most common response rates for direct response? What would be considered successful? What would be considered a good normal percentage of recipients to respond to direct mail or direct response targeting?

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Operation Management, Management Studies

Category:- Operation Management
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