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problem 1:

a) When formulating a strategy, scanning the e-business environment is very significant. Describe why an organization must perform environmental scanning?

b) Outline the elements of the e-business environment and describe its relevance to the organization.

c) Summarize the macro-environment variables a company needs to monitor.

problem 2:

a) A magazine publisher is planning to offer its contents online via a website. In brief describe revenue models that the magazine publisher can look into to generate money online.

b) Describe the differences between intranet, extranet and the Internet from an e-business viewpoint.

c) In many organizations, internet access is restricted. What do you think are the management issues comprised when enabling staff free access any websites during work hours?

d) What is the difference between the Internet and the world wide web (www)?

e) Mauritius Telecom, Bharat Telecom, DCL are some of the Mauritian ISP’s. What does ISP stands for?

f) describe two main functions of an ISP.

problem 3:

a) Summarize the social factors that govern consumer access to the Internet.

b) Describe what the difference between disintermediation and re-intermediation is by using exs.   

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96173

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