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Given the business situation describeing company's product and general business strategy, complete actions below:

o When company's product is sold in US, provide the ex of each of marketing environment forces, impact on marketing product (positive or negative), and suggest how company must take advantage of/ respond to each ex.

o Suppose company is planning to introduce product in new foreign market area, __ (instructor designates country)____. Suggest overall promotional (integrated marketing communication) strategy to support market entry (major actions, general sequence). prepare at least one marketing (distribution) channel which could be utilized to reach buyers in this foreign market. Give supporting rationale.

o Use two data sources to support suggestions for foreign market (background information on foreign market).


Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M934480

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