When a strong competitor concludes an industry is becoming less attractive, it may:

a) see its best option as finding a buyer, perhaps a rival, to acquire its business.

b) invest aggressively to capture the opportunities it sees.

c) look into acquiring weaker rivals.

d) improve its long-term competitive position in the business.

e) elect to simply protect its present position, investing cautiously if at all and looking for opportunities in other industries.