When a decision must be made about a specific real-life problem, we would conduct ____ research.
A Marketing research executive is performing an experiment to determine which of two client ads will draw consumers' attention better. This is an example of:
A. basic research.
B. general research
C. intuitive research.
D. applied research

A hypothesis is a proven proposition that asserts the probable answers to research questions.
Experiments hold the greatest potential for establishing cause-and-effect relationships.
Which of the following statements concerning research design is true?
A. Research design provides a framework that guides data collection.
B. Ideal research design is determined by the research objectives.
C. Research design characteristics are indirectly determined by the information needs of the decision maker.
D. All of the statements are true.
If the research question were defined as "will buyers purchase more of a product in a blue colored or silver package?" the most appropriate type of research would be
A. exploratory
B. descriptive
C. causal
D. associative
E. none of the above

An ethical researcher would inform respondents of deceptions used in a research project after the project was completed.
The right to privacy is absolute and cannot be waived by anyone under any circumstances.
In a focus group, the moderator's job is to prepare a standard set of questions to ask each group member.
The ideal focus group size is
A. less than 5 people.
B. 6-10 people.
C. approximately 25 people.
D. more than 100 people.

Secondary data are gathered and recorded by someone prior to (and for purposes other than) the current needs of researchers.
Two major drawbacks of secondary data are determining the accuracy of the data and finding data that fit the specifications of the project.
Secondary data sources can be classified as controllable and uncontrollable.
Questions about a new product idea generally elicit some acquiescence bias.
In direct observation, if the observer is subjective in the recording of what is occurring, the study is said to have
A. systematic bias.
B. observer bias.
C. demand characteristics.
D. human error.
E. response latency.

Blinding may be used to
A. control subjects' knowledge of whether or not they were given a particular treatment.
B. control the unconscious influence of researchers.
C. control effects of extraneous variables.
D. all of the above.
E. none of the above.
A ranking task requires that the respondent estimate the magnitude of some characteristic of the stimuli.
At the race track, to say that a winning ticket pays 40 to 1 for a winning bet indicates a ratio scale.
Managers with experience in marketing research realize that constructing a questionnaire is a fairly simple task.
A survey samples both men and women. The researcher wishing to analyze the data by separating the groups by sex will perform
A. an analysis of central tendency.
B. a simple tabulation analysis.
C. a gender analysis.
D. a cross-tabulation analysis.