When a company's culture is out of sync with the values, practices, and behavioral norms needed for good strategy execution, which? The culture is an obstacle to successful strategy execution and has to be changed as rapidly as can be managed it is generally easier and wiser to change the strategy than to change the culture the quickest way to achieve better strategy-culture alignment is to dismiss employees who favor the entrenched culture and replace them with employees who will support new cultural norms the quickest way to bring about better alignment is to alter the company's motivation and incentive compensation system in ways that reward people for going against cultural norms and supporting good strategy execution the best way to achieve better strategy-culture alignment is to institute decentralized decision-making and empower employees to disregard the culture