What’s the best way to incorporate both digital interaction and human contact into your networking efforts? Give examples and share success stories where applicable.
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Networking Outside the Net
On the surface, people appear to network with one another now more than ever. Social media dominate many people’s lives while smartphones ensure that everybody can get in touch with everyone else anywhere at anytime. Nevertheless, digital interaction is no replacement for genuine human contact. As social media become more prevalent and accessible, the information they disseminate runs the risk of losing its value. To put it another way: which carries more weight: a handshake or a Facebook poke?
For recent grads and experienced mid-career professionals alike, nothing beats the old networking maxim: “See and be seen.” Industry events and conferences provide invaluable face time and can be found listed in trade magazines and, ironically, on social networks. Facebook and Twitter are useful as well, for finding solid networking spots, especially informal gatherings.
Networking face-to-face also means maintaining a professional image. Not only does that entail dressing well and speaking clearly, it also includes promptly returning correspondence and clearing your Facebook page of any regrettable photos. Again, it’s important to remember that social media and “real life” are not separate things. Social networking practices like “tweetups” help bridge the gap by putting people in physical contact with those who have active online personas.
Finally, keep in mind that networking goes both ways. If people come off too aggressive about their own ambitions, they may appear too wrapped up in their own endeavors to care much about their contacts. All those seeking to grow a useful, professional are advised to be ready to give assistance first rather than asking for it at the start of a new relationship. In this way they can begin to lay the foundation of rapport that could pay off in the long term.
Ben Franklin said: “People who are wrapped up in themselves make small packages.”