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What would you do? You are a salesperson for a company that manufactures industrial lighting used in factories. During a recent sales call, an engineer at your customer firm comments about a new energy-saving light bulb that his company is testing for a competing supplier. Your company was not aware of the competitor’s new product—which you think may make one of your product lines obsolete. Should you pass this competitive intelligence to your sales manager? Should you question the engineer or others at the customer firm to learn more? If you gather more information, should you share that with your company?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92502227

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