What were the limitations of goizuetas strategy that, Ask an Expert

Management Studies

1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy?

2. What were the limitations of Goizuetas strategy that persuaded his successor, Daft, to shift away from it? What was Daft trying to achieve? Dafts strategy also did not produce the desired results. Why do you think this was the case?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M997069

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