Do you agree with this statement?
What we know from operant conditioning theories is that behaviour changes as a function of what follows the behaviour - be it reinforcement or punishment. Skinner taught us about the importance of schedules of reinforcement as well - intermittent reinforcement tends to work best (i.e., when you don't necessarily know when it is coming, you work harder), which is what gambling principles are built upon. We also know that punishment is relatively ineffective in the long run.