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1) What was Howard Schultz's original planned vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many periods has his strategic vision changed? Is his present strategic vision probable to undergo further evolution?

2) Has Starbuck's strategy changed as the strategic vision has evolved?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9312051

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