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What types of tools use in sales promotion scheme?

Sales Promotion Schemes:

1. Price-off: A straight discount off the list price upon every case purchased throughout a stated time period.

2. Allowance: An amount given in return for the retailers agreeing to feature the manufacturer’s product in several ways. For illustration as Advertisement allowance.

3. Free goods: Offers of additional cases of merchandise to intermediaries who buy an exact quantity.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576886

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