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What types of tools use in consumer promotion scheme?

Consumer promotion Schemes:–

1. Samples: Offer a free amount of a service or product. Sampling is the most effectual and most expensive manner to introduce a new product.

2. Coupons: Certificates entitling consumer to a stated saving upon the purchase of an exact product.

3. Cash refund offers: Give a price reduction after the purchase quite than at the retail shop.

4. Price packs: They can take the types of a decreased price pack or banded pack that is two associated products banded together.

5. Premiums: Merchandise given at a relatively low cost or free as an incentive to purchase an exact product.

6. Prizes: For example: Cash and free trips and so forth.

7. Free trails: Invite prospective purchasers to try the product without cost.

8. Product warranties or guarantees: Implicit or Explicit promises by sellers.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576884

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