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Visit the following websites for background information on the Cola Wars: 
Coca-Cola’s union troubles in Columbia covered by Frontline:  
PepsiCo annual reports:  
Coca-Cola annual reports: 
The Cola Wars (NB bias caution on this article):  
PepsiCo tackles obesity:
John Seabrook, “Snacks for a Fat Planet: PepsiCo takes stock of the obesity epidemic.”
The New Yorker, May 16, 2011. 
“Taking the challenge: Pepsi gets a makeover.” The Economist, March 27, 2010. 
problems you might consider:

problem 1: Despite less valuable brands, PepsiCo has done very well. What strategies of Pepsi and of Coke contributed to this situation?

problem 2: What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi? 

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9714

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