Visit the following websites for background information on the Cola Wars:
Coca-Cola’s union troubles in Columbia covered by Frontline:
PepsiCo annual reports:
Coca-Cola annual reports:
The Cola Wars (NB bias caution on this article):
PepsiCo tackles obesity:
John Seabrook, “Snacks for a Fat Planet: PepsiCo takes stock of the obesity epidemic.”
The New Yorker, May 16, 2011.
“Taking the challenge: Pepsi gets a makeover.” The Economist, March 27, 2010.
problems you might consider:
problem 1: Despite less valuable brands, PepsiCo has done very well. What strategies of Pepsi and of Coke contributed to this situation?
problem 2: What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi?