What risks does United By Blue face if Linton raises the prices of its t-shirts? What risks does the company face if it fails to raise its t-shirt prices?
Should Linton abandon United By Blue's mission as an active, eco-friendly apparel company to lower the cost of the company's t-shirts? What are risks of taking this approach?
Should United By Blue raise the wholesale price of its t-shirts from $14.50 to $16.50? Explain.
If Linton decides to raise the price of United By Blue's t-shirts, what steps should he take to communicate the price increases to the company's retailers and its final customers?
Attachment:- United By Blue CS.rar