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What reasons did Tim Horton's likely have, for wanting to expand outside of Canada? How did Tim Horton's fare in their expansion plans?

Based on your research, is there always a calculated method of making expansion decisions?

From your research on this case, do you believe there a way to measure success for global expansion? What metrics for success would you define?

Based on your research, what were the obstacles Tim Horton's faced when expanding, as a result of being within the food and beverage industry?

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