a) We have asserted that marketing is really the strategic idea of connectedness with customers. From the perspective of Google, identify and discuss how Google connects with its customers - select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response.

b) Discussing to your project company deliver a well-developed characterization of your market segment as well as your target market.

i) Recognise the most urgent issue necessary for you to enter or protect your desired market space.

c) Lastly briefly address each of the subsequent central positioning questions pertaining to your project company/brand

i) What position if any do you previously have in the prospect's mind?

ii) What position do you need to own?

iii) What companies should be outgunned if you are to establish or maintain that position?