What mode of entry should zipcar use to enter this country, Ask an Expert

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What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a green field strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer.

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Operation Management, Management Studies

Category:- Operation Management
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