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Tourism Management class

Ch. 18 CASE PROBLEM

You are the research director of the Colorado Tourism Office and plan to conduct a study of tourists visiting the state to create a profile of the Colorado visitor to help guide advertising and promotion decisions. What questions will you ask in the study? What demographic data will you collect? How will you sample visitors to ensure you have a representative sample? How will you tabulate the results? How will you present your findings?
Be sure to elaborately answer the questions. Length should be about 250 words for this Case Problem.

Ch. 19
Explain in detail what Psychographic Market Segmentation is. Your answer length should be about 250 words.

Ch. 20 QUESTIONS FOR REVIEW AND DISCUSSION
1. What might be an obstacle to the optimistic projections of increased international tourism forecast in this chapter?
2. Can tourism enhance and improve a destination area's cultural and hospitality resources? Provide actual or hypothetical examples.
3. What do you think the future of space tourism will be?

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