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What media are availabe for advertisers

There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, posters or the Internet) carries a particular cost and the financial resources of organisation may not be available to use specific types of media, even if such use would be appropriate on other grounds.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9582990

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