1. How many channel levels are suitable for company's targeted business segment? Based on number of channel members, must you use exclusive, selective, or intensive distribution? Describe why?
2. What kinds of retailers will your company use for distributing product? Describe advantages and disadvantages of using this kind of retailer
3. Describe your communication objectives and communication channels your company will utilize to influence target audience.
4. Your company wishes suggestion of event sponsorship possibility whic is suitable for new product campaign. What kind of event would you suggest, and what objectives would you set for sponsorship?
5. Describe two new product ideas which can result from product, and address the requirements of target segments.