What is your opinion on cause-related marketing as a, Ask an Expert

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What is your opinion on cause-related marketing as a targeting and positioning technique? What are the pros and cons of this strategy? (consider this from the perspective of both the charity and the associated 'for-profit' organisation) What advice would you give a charity organisation (OR a 'for-profit' brand) looking to implement a cause-related marketing strategy? Ensure to use marketing theory in your response, discuss the customer value proposition and positioning of the product or brand.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92454742

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