Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) Using the retail conglomerate or large retail group of your choice, describe different retail format used by group and justify the reasons for the format variation.

problem2) What is trade area?  What are main factors effecting trade area

problem3) What is the potential of non-store retailing.

problem4) describe wheel of retailing?  In what stage of retailing, could we classify the Indian retail industry

Section-B

Case Study :

With the annual growth rate of 35 per cent in home décor market, concept of home-beautification stores is fast emerging in India. Entry of new domestic and international branded retail products in baths, tiles and kitchens in the country is now frequent. Among them is Rosebys London, UK's leading home textile retail chain, acquired by Gujarat Heavy Chemicals in 2006. In the interview the Director Rosebys India

Concept Rosebys London is meant for subliminal women. They believe women wishes to be a perfectionist when it comes to her make-up, apparel and home. Rosebys London is a fashion lifestyle brand that comes with the aim to create the standard in home decor segment and meet demands across Indian environment.

Rosebys are thematic store. They design their own thoughts  deliver through single branded outlet. All products in Rosebys London store is made under its own private label. Irony of India retail is discount. But they don’t want to play discount game. Rosebys London is about creating higher taste level.

In India, there is tremendous market opportunity as a number of Indian households are expected to grow from 13 million to 61 million by 2012. However with just 2,000 stores in the country in the organised home furnishing segment, market is largely unexplored. Rosebys London expects to take advantage of phase with a partnership model.

Rosebys London aims to create the ever lasting impression. It is not the big deal to open a showroom in Delhi or Mumbai, but they plan to go state-wise and de-factor standards. They want consumer to perceive that all Rosebys London stores across India are same and there has been no compromise made in creating environment of the store. They do not believe in come, see, look, buy and leave, as that is confuse messaging. They are here to create the warm and friendly environment for the homemakers.

For Rosebys London, product is the most significant element, as at the end of the day, if your product is not good you cannot put a price to it. Further, you cannot promote it as well.

The response for their stores has been extremely overwhelming. They are planning to open 700 stores over the next three years in metros and tier-II and tier-III cities. While   metro launches will be completely different that would be catered according to city. They have all together various plan to open store in Delhi &Mumbai.

problems:

problem1) What is the potential of home furnishing market in India. Who are the main competitors in it?

problem2) Why have the Rosebys targeted on tier I and tier II cities?                                      

problem3) Could a discount model work in Home furnishing segment. Discuss.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93431

Have any Question? 


Related Questions in Marketing Management

Assignment swot analysisstrengths weaknesses opportunities

Assignment : SWOT Analysis Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or servi ...

Write a mission and a vision statement for biocon india

Write a mission and a vision statement for Biocon India Group. How ill these statements support the development of sustainable competitive advantage.

Assignment 1assignment 1 marketing modelswrite a five to

Assignment 1 Assignment 1: Marketing Models Write a five to six (5-6) page paper that addresses the following. Develop an argument regarding the significance of marketing to organizational success in the 21stcentury. Ass ...

In your opinion who should pay for the expenses of

In your opinion, who should pay for the expenses of certification? Under what circumstances would your answer be different? Why? List and describe the standard personnel practices that are part of the InfoSec function. W ...

Could someone please help me with this marketing postto

Could someone please help me with this marketing post. To learn how a company employs Corporate Social Responsibility, watch the following video on Zappos  here , a popular online retailer. Using research from Chapter 3 ...

Questionthe michigan legislature considered a bill to help

Question: The Michigan legislature considered a bill to help fund our roads. One way this bill was going to fund roads was through an increase to the Michigan sales/use tax on gasoline. Based on what you know about econo ...

Ethics paperethics assignment the project will consist of a

ETHICS PAPER Ethics assignment: The project will consist of a researched and written paper which focusses on an ethical dilemma from the text readings. Paper must have a stated purpose in the form of a thesis sentence (s ...

Assignment market position analysisthroughout this course

Assignment: Market Position Analysis Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities. In this module ...

Assignmentcompetition - market research manager

Assignment Competition - Market Research Manager Analysis Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are fictional. Real Business As you learned this wee ...

Marketing productsestablishing a culture of sound business

Marketing Products Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products which are not considered to be "healthy" for consumers have addit ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro