Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) Using the retail conglomerate or large retail group of your choice, describe different retail format used by group and justify the reasons for the format variation.

problem2) What is trade area?  What are main factors effecting trade area

problem3) What is the potential of non-store retailing.

problem4) describe wheel of retailing?  In what stage of retailing, could we classify the Indian retail industry

Section-B

Case Study :

With the annual growth rate of 35 per cent in home décor market, concept of home-beautification stores is fast emerging in India. Entry of new domestic and international branded retail products in baths, tiles and kitchens in the country is now frequent. Among them is Rosebys London, UK's leading home textile retail chain, acquired by Gujarat Heavy Chemicals in 2006. In the interview the Director Rosebys India

Concept Rosebys London is meant for subliminal women. They believe women wishes to be a perfectionist when it comes to her make-up, apparel and home. Rosebys London is a fashion lifestyle brand that comes with the aim to create the standard in home decor segment and meet demands across Indian environment.

Rosebys are thematic store. They design their own thoughts  deliver through single branded outlet. All products in Rosebys London store is made under its own private label. Irony of India retail is discount. But they don’t want to play discount game. Rosebys London is about creating higher taste level.

In India, there is tremendous market opportunity as a number of Indian households are expected to grow from 13 million to 61 million by 2012. However with just 2,000 stores in the country in the organised home furnishing segment, market is largely unexplored. Rosebys London expects to take advantage of phase with a partnership model.

Rosebys London aims to create the ever lasting impression. It is not the big deal to open a showroom in Delhi or Mumbai, but they plan to go state-wise and de-factor standards. They want consumer to perceive that all Rosebys London stores across India are same and there has been no compromise made in creating environment of the store. They do not believe in come, see, look, buy and leave, as that is confuse messaging. They are here to create the warm and friendly environment for the homemakers.

For Rosebys London, product is the most significant element, as at the end of the day, if your product is not good you cannot put a price to it. Further, you cannot promote it as well.

The response for their stores has been extremely overwhelming. They are planning to open 700 stores over the next three years in metros and tier-II and tier-III cities. While   metro launches will be completely different that would be catered according to city. They have all together various plan to open store in Delhi &Mumbai.

problems:

problem1) What is the potential of home furnishing market in India. Who are the main competitors in it?

problem2) Why have the Rosebys targeted on tier I and tier II cities?                                      

problem3) Could a discount model work in Home furnishing segment. Discuss.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93431

Have any Question? 


Related Questions in Marketing Management

Assignmentwrite a 2000 word paper that consists of a very

Assignment Write a 2000 word paper that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing. You can select specific topics for your plan from the M ...

Here i attached a ready assignment which i have as a group

Here I attached a ready assignment which I have. As a group we are writing an assignment which has the same criteria with this one. Only differences are the company is Arnott's (also Australia), product is Tim Tam and co ...

Outline for case analysescase namei major factsbriefly

OUTLINE FOR CASE ANALYSES Case Name: I. Major Facts Briefly state the key major facts as you see them. Make statements clear and concise for your own understanding as well as for the understanding of the other students a ...

Assignment topic marketing orientationassignment background

Assignment Topic: Marketing Orientation Assignment Background : Mr. Dammika Rupasinghe is a Businessman and the proprietor of the D R Enterprise operated in the North Central Province. D R Enterprises is D R Enterprises ...

Written assignment one pager pampgpampgs impressive

Written Assignment One Pager: P&G P&G's impressive portfolio includes some of the strongest brand names in the world. Additionally, P&G must study its consumers, use long-term perspectives, employ product innovation and ...

Review influences on consumer buying decisionswrite a paper

Review Influences on Consumer Buying Decisions. Write a paper of approximately 250 words in response to these statements: Give an example of a time when social influencers affected your buying decision. Give an example o ...

Your company has decided to launch a new line of

Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information: Choose the target market for your product, and describe your target market in detail. Create a ...

Observation assignmentthis assignment is an observational

Observation Assignment This assignment is an observational study. Choose a local retailer - it could be local coffee shop, restaurant, grocery store, department store, etc. You must have a minimum of 5 observations. The ...

Hw many different categories of tennis players are there

How many different categories of tennis players are there? What kind of racquet does each category need?

What is the difference between high and low involvement

What is the difference between high and low involvement purchase occasions and what are characteristics of both?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate