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What is the working of final or last barrier to exchange in channels distribution?

All problem are signifies the discrepancy of quantity and assortment within the exchange process.

The final barrier to exchange process comes by the intention to buy. The matter that the right products are obtainable in the right quantities and wanted assortments at the right place is no assurance that required exchange would take place. That situation necessitates which the suppliers of product offerings and utilities try to affect the exchange process towards their own market offerings.

Marketing intermediaries emerge since they perform a very effective function in overcoming these barriers to the exchange procedure.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9576686

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