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What is the wording of the Hawkins Best and Coneef about consumer behaviour?

In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of individual organizations or groups and the processes they use to choose, secure, utilize and dispose of experiences, product, services or concepts to satisfy requirements and the impact which these processes have onto the consumer and society”.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576144

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