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What is the use of case studies and how do they add value to marketing?
Marketing Management, Management Studies
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Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...
Question: This week we're going to get inside the head of a customer (meaning all of you and me and everyone else), because this is what marketers need to do to get their message heard and to drive customers to do what t ...
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Question: For this assignment you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and ...
MARKETING LEADERSHIP AND PLANNING TASKS Scenario: Improving customer experience to enhance market leadership Most organisations are experiencing increased competition in today's global market, as products and services ar ...
Question: Length: 3 pages with 1.5-spaced Write an essay about market research and competitor in Haiti for exporting marking pen and crayon. You can also write about the risk and opportunities about this business. Ensure ...
Question: Why is working capital management important? Some discussion driving points: - What is the equation for NWC? - What are the components that working capital is made up of? - Do you need more working capital as y ...
Case Study - Cioccolato Australia: the ultimate chocolate experence Questions - 1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato? 2. The most dynam ...
In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...
Question: Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out: 1. What the company representative bel ...
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