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What is the Scope of Marketing Research?

Scope of Marketing Research:

This is very clear that Marketing research is an intensive and systematic investigation of all parts of marketing onto a continuous basis along with a view to have a better knowledge and understanding regarding the present and future marketing difficulties for satisfactions of customer requirements. It covers certain location of market, personnel selling channel, product analysis, and nature of the market and sales analysis of distribution.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576142

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