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Management Studies

What is the role of marketing information system in marketing environment?

The subsystem of Marketing Information System is interrelated and interdependent so as to meet the need ofmarketing management. Also they have active interface along with the marketing environment. Or we can say they exchange information along with target markets, economic, channels and social as well as political forces within the external environment.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576108

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